Over the millenniums, clay has been used to transport, hold, protect, and provide. Today, Clay Coffee provides hope for farming families living in extreme poverty. Our coffee products protect the environment, hold the power to effect positive change, and help transport hope from one farming generation to the next, a legacy worthy of protecting. You’re important because every purchase you make impacts lives!

Our interaction with coffee is more than transactional. YOU become part of the story. 

All for Good grew out of two friends' desire to make a difference in the world and make it easy for more people to get involved in doing good work. 

Pam Apffel and Kara Nordberg first met in their late teens and became close. After a few years, they lost touch, only to reconnect years later when both were headed to Honduras on a humanitarian service trip. The two found they shared a passion for helping others and making the world better. 

Kara and Pam have traveled globally (a combined 30 countries!) on various trips to aid underserved communities, both together and separately, loving the opportunities to pour into people in need globally. For a long time, they served, working to help people in their spare time. Then, their perspectives started to shift as they began considering how to create impactful change. After a few years, Pam and Kara began to talk about how they could go deeper, have more impact, and get more people involved in making the world a better place – and how they could make it easy to be part of doing good for others, especially for those who don’t have the option to travel internationally to volunteer. 

Kara and Pam decided to make it as simple as possible for busy people to participate in impacting the world. The answer was COFFEE! After all, who doesn’t love a great cup of coffee?! They brought together their professional backgrounds and perspectives, combined with a focus on caring for people, and that grew into the concept that birthed All for Good and Clay for Good Coffee companies. Every person who purchases this great-tasting coffee gets to participate in doing good worldwide! 

All for Good and Clay For Good Coffee were created to generate profits that can primarily be donated to nonprofit organizations that have been vetted and make a real difference in the lives of families and communities in need. Every person who purchases any of our Clay For Good Coffee products is also making a difference in the world by becoming our partner in supporting some incredible work! All for Good is the bridge that connects the consumer with great causes!

You can feel a sense of purpose about every dollar your coffee purchases, knowing that you’re part of a more significant work of impactful projects! 

We exist to do good in the world and to connect our customers to the efforts we’re supporting so that together, we are working to make the world a better place! Feel great about your coffee because it is … ALL FOR GOOD!